It’s been a while since I worked at the Park Plaza Westminster Bridge, so I was delighted to be booked to perform magic there last week for the AIM Awards 2025.
As I arrived, I had fond memories of a show I used to perform in regularly at Primo Bar, the hotel’s venue for guests. It was over 10 years ago, but seems like yesterday!
This was my second event working with the organisers of this event and they’d also booked Alison Russell on my recommendation. Alison is an incredibly talented silhouette artist. If you’ve never seen somebody do silhouette art before, it’s a real treat – and almost like magic!
The AIM Awards is an annual black-tie award ceremony, celebrating the success of companies in this sector. This year was the 30th anniversary and 800 guests arrived to enjoy a drinks reception, 3 course meal and entertainment.
Alison and I worked the crowd during the drinks reception – I performed close-up magic for small groups of people, while Alison worked her artistic magic.
After drinks and welcome speeches, I performed magic at the sponsors tables.
Here’s a quick video with some of the highlights:
Interested in how magic could work at your event? Read more about hiring me as a corporate event magician here, or get in touch for a no-obligation chat. I’d love to hear from you!
